Selling is acting. Whenever you are in front of an investor, a customer, an employee, you must be selling. Each audience needs a different script, but as CEO it is your job to continuously sell the company, its future potential, and its products and services to whoever you meet. Ham it up, be bold, confident, and do it without notes.
I’m not saying this is necessarily easy, but it is the ultimate role of the CEO. Develop your elevator pitches for each group. Be able to answer these questions:
- What do you do?
- What problem do you solve?
- How are you different?
- Why now?
- Why should I care?
Have a 30 second version, a two minute version and follow Guy Kawasaki’s’ 10, 20, 30 Rule, and develop the 10 slides, 20 minutes, 30 point text version.
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